![]() ![]() While Echofon’s smart push technology originally drew me to the app, another minor feature that I loved was support for Flickr.Īlthough uploading images via third party services like TwitPic, yFrog, etc., is okay, doing so often gives you little control over the image posted. You can also choose whether to only receive push notifications for mentions or direct messages, if you are finding the former to be a bit overwhelming. This is a feature I have been seeking for Apple’s native email app (let alone the various Twitter apps out there), and in my honest opinion sets Echofon apart from its various rivals in the app store. Unfortunately I have many friends who live half way around the world, and receiving responses at 3 AM is NOT fun (which results in me having to turn off notifications at night and reactivate them in the morning).Įchofon Pro solves this by giving me the option to tell it when to stop notifying me of replies, and when to resume them again. One of the great things about push technology for Twitter is that I do not have to be online all of the time in order to communicate with friends. While there are many apps out there with push notification, Echofon (formally known as Twitterfon) is the first that I have seen that uses what I call “smart push technology,” a feature that I wish every iPhone app had. Even the “big 3” ( Tweetie 2, Twittelator Pro and Twitterrific Premium) still lack push support, despite the fact that smaller rivals like SimplyTweet have already enabled them for their users. Unfortunately, this is a common problem.Of the 3 dozen plus Twitter apps available, very few of them support push notification. From the point of view of the firm, employees in the same role should have been interchangeable, but in this case they were not. Taken aback, the customer gave the business to a competitor. Though the employees who reviewed the file were supposed to follow the same guidelines-and thus arrive at similar outcomes-the separate offices returned very different quotes. In such instances, companies should establish procedures to help professionals achieve greater consistency.Īt a global financial services firm we worked with, a longtime customer accidentally submitted the same application file to two offices. Algorithms are not difficult to construct-but often they’re politically or operationally infeasible. The most radical solution to a severe noise problem is to replace human judgment with algorithms. It will often be dramatically higher than executives anticipate. The degree to which their decisions vary is the measure of noise. Managers should perform a noise audit in which members of a unit, working independently, evaluate a common set of cases. The chance variability of judgments is called noise, and it is surprisingly costly to companies. ![]() More important, decisions often vary from employee to employee. However, human judgment is often influenced by such irrelevant factors as the weather and the last case seen. Many organizations expect consistency from their professional employees. But if applying formulas is politically or operationally infeasible, companies can still set up procedures and practices that will guide employees to make more-consistent decisions. Unlike people, algorithms always return the same output for any given input, and research shows that their predictions and decisions are often more accurate than those made by experts.Īlthough algorithms may seem daunting to construct, the authors describe how to build them with input data on a small number of cases and some simple commonsense rules. The most radical is to replace human judgment with algorithms. If the problem is severe, firms can pursue a number of remedies. The degree to which their assessments vary provides the measure of noise. Rosenfield, Linnea Gandhi, and Tom Blaser of TGG Group explain how organizations can perform a noise audit by having members of a professional unit evaluate a common set of cases. Nobel laureate Daniel Kahneman, a professor of psychology at Princeton, and Andrew M. ![]() This chance variability of decisions is called noise, and it is surprisingly costly to companies, which are usually completely unaware of it. And irrelevant factors, such as mood and the weather, can change one person’s decisions from occasion to occasion. Judgments can vary a great deal from one individual to the next, even when people are in the same role and supposedly following the same guidelines. Organizations expect to see consistency in the decisions of their employees, but humans are unreliable. ![]()
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